FREE RESOURCE · CHATGPT PROMPTS
6 Free ChatGPT Prompts to Improve Your Website’s SEO
Practical AI prompts to help you find SEO opportunities, diagnose website problems, research keywords, plan better content, and track your progress.
You don’t need to be an SEO expert to start asking better questions about your website. These six prompts help you use ChatGPT as a research and planning assistant.
Each prompt is free to copy and customize. For the best results, provide reliable information from tools like Google Search Console or keyword research platforms. AI can help interpret data, but it should not invent rankings, traffic numbers, or search volumes.
QUICK START
How to Use These Prompts
- 1
Choose Your Task
Select the SEO prompt that matches what you want to accomplish.
- 2
Copy the Prompt
Click the Copy Prompt button to copy the complete instructions.
- 3
Personalize It
Paste the prompt into ChatGPT and replace the information in brackets, such as [DOMAIN], [GOAL], or [KEYWORD], with your own details.
- 4
Review the Results
Use the recommendations as a starting point. Verify important findings and provide actual SEO data whenever possible.
SEO Strategy
Stop Guessing What Your Website Needs
What This Prompt Does
Helps identify the most important SEO opportunities and prioritize improvements based on likely business value.
When to Use It
When you need a practical SEO plan or aren't sure whether to focus on technical problems, content, rankings, or conversions.
Act as a senior SEO strategist with expertise in technical SEO, content strategy, Google Search Console, and organic search growth. Website: [DOMAIN] Business objective: [GOAL] Review available SEO data, previous work logs, current website content, and search performance. 1. Identify the three biggest opportunities for improving qualified organic traffic. 2. Distinguish indexing issues, ranking issues, content gaps, and conversion issues. 3. Identify what has already been completed so we don't repeat work. 4. Rank recommendations by expected impact, effort, cost, and confidence. 5. Separate verified findings from hypotheses. 6. Recommend a realistic 30-day action plan. Do not invent data, assume that indexing guarantees rankings, or recommend changes simply to make the report look busy. Deliver: Executive summary, evidence, prioritized action plan, and items to leave alone.
What to Expect from ChatGPT
A prioritized list of SEO opportunities and a practical 30-day action plan.
Practical Tip
Include recent Search Console data and your business goals. Without reliable data, the recommendations are preliminary.
Technical SEO Audit
Is Google Having Trouble With Your Website?
What This Prompt Does
Helps investigate indexing, redirects, canonicals, structured data, mobile performance, and other technical SEO issues.
When to Use It
When important pages aren't appearing in Google, Search Console reports problems, or you've recently made significant website changes.
Act as a technical SEO auditor. Audit [DOMAIN] using accessible live pages, crawl data, Google Search Console exports, and any provided technical reports. Evaluate: - HTTP status codes and redirect chains - Robots.txt and meta robots directives - XML sitemap accuracy - Canonical URLs and host/protocol consistency - Duplicate or conflicting structured data - Internal linking and orphan pages - Mobile usability and Core Web Vitals - Indexing and crawl anomalies - Potential hacked or spam-injected URLs Classify findings as: CRITICAL — demonstrably blocking important pages HIGH — significant issue with evidence MEDIUM — worthwhile improvement LOW — optional enhancement VERIFICATION NEEDED — insufficient evidence For every finding, provide the affected URL, observed evidence, recommended fix, and verification procedure. Do not mistake intentional redirects, noindex directives, or excluded pages for errors. Do not claim to have crawled pages you could not access. Recommend no changes until the findings are reviewed.
What to Expect from ChatGPT
A technical SEO findings report organized by severity, with suggested fixes and verification steps.
Practical Tip
Provide your sitemap URL, Search Console indexing reports, and crawl exports when available. ChatGPT cannot independently see private Search Console data.
Keyword Research
Find Keywords You Actually Have a Chance to Rank For
What This Prompt Does
Helps find relevant keyword opportunities and match them to the right pages and search intent.
When to Use It
Before creating new service pages, writing articles, or planning a content calendar.
Act as an SEO keyword research specialist. Domain: [DOMAIN] Target audience and location: [AUDIENCE/LOCATION] Primary topic: [TOPIC] Use available keyword research tools, current SERP evidence, existing site content, and any provided Search Console data. Find 15 realistic keyword opportunities. For each keyword, provide: - Search intent - Verified monthly search volume, if available - Verified difficulty, if available - Current ranking, if available - Recommended page or article type - Existing page that may already target the query - Opportunity priority and rationale Group closely related keywords by search intent to avoid creating competing pages. Favor realistic opportunities for this site's current authority and topical coverage. Identify long-tail opportunities where useful. Never fabricate search volume or difficulty scores. Label missing data as unavailable. Recommend the best three opportunities and explain why.
What to Expect from ChatGPT
A prioritized keyword list with search intent, suggested content targets, and supporting research where available.
Practical Tip
Keyword research tools provide estimates, not guaranteed traffic. Look at relevance and search intent before volume.
SEO Content Planning
Use AI to Plan Better SEO Articles
What This Prompt Does
Creates a structured article blueprint designed around reader needs, search intent, and existing website content.
When to Use It
Before writing an article or creating a new educational resource.
Act as a senior SEO content strategist and editor. Website: [DOMAIN] Target keyword: [KEYWORD] Target reader: [AUDIENCE] Before writing: 1. Check existing articles for duplication or keyword cannibalization. 2. Review the current search intent and competing content. 3. Identify what a genuinely helpful article must explain. 4. Determine appropriate internal links and relevant source material. Create: - SEO title and meta description - Recommended canonical URL - H1 and logical H2/H3 outline - Reader questions to answer - Useful tables, examples, or decision frameworks - Internal linking opportunities - FAQs only when they add value - Credible source requirements - Editorial quality checklist Prioritize original usefulness, factual accuracy, and clear writing over keyword repetition. Do not fabricate product tests, personal experience, citations, prices, or research results. Provide a complete, implementation-ready content brief. Do not publish or modify the site.
What to Expect from ChatGPT
A complete article brief with recommended structure, reader questions, and editorial guidance.
Practical Tip
Use the AI-generated outline as a starting point. Add original expertise, examples, and fact-checking before publication.
Existing Content Optimization
Your Existing Content Might Be Your Biggest Opportunity
What This Prompt Does
Evaluates whether an existing page should be left alone, improved, expanded, consolidated, or rewritten.
When to Use It
When an existing page receives impressions but few clicks, has declining performance, or may no longer satisfy search intent.
Act as an SEO content optimization specialist. Page: [URL] Primary goal: [GOAL] Review the live page, available Search Console performance data, competing results, and previous optimization work. Determine: 1. Which queries currently generate impressions and clicks? 2. Has performance improved or declined over a meaningful period? 3. Does the page satisfy the likely search intent? 4. Are there important unanswered questions? 5. Are the title, headings, internal links, and content structure effective? 6. Are there factual, freshness, or trustworthiness concerns? 7. Could proposed changes damage existing rankings or conversions? Recommend one of: - Leave unchanged - Make minor improvements - Expand specific sections - Consolidate overlapping content - Substantially rewrite, only with strong justification Show proposed changes and their reasons before implementation. Do not invent ranking or conversion improvements.
What to Expect from ChatGPT
An evidence-based recommendation about whether a page needs changes and exactly what to improve.
Practical Tip
Don't rewrite a page merely because it's old. Review its actual performance and usefulness first.
SEO Progress Reporting
Know Whether Your SEO Work Is Paying Off
What This Prompt Does
Organizes completed SEO work, verification, outstanding issues, and measurable results into useful reports.
When to Use It
After completing SEO work, preparing client updates, or reviewing monthly progress.
Act as my SEO project manager and reporting assistant. Client: [CLIENT] Website: [DOMAIN] Reporting date: [DATE] Review today's completed work, the existing SEO work log, and any available performance evidence. Prepare an update containing: 1. Work completed today, with affected URLs 2. Why each change was made 3. Verification or testing performed 4. Current Search Console observations, when available 5. Outstanding issues and dependencies 6. Next recommended actions 7. Items awaiting results or further observation Clearly distinguish implemented, verified, published, and pending changes. Do not claim improved rankings, traffic, or indexing without supporting data. Produce: A. A detailed internal SEO work log B. A concise, nontechnical client summary If a connected work log is available, identify the correct document and avoid duplicate entries. Ask before modifying an existing document unless explicitly authorized.
What to Expect from ChatGPT
A structured internal SEO work log and a concise report suitable for sharing with a client or stakeholder.
Practical Tip
Record the dates changes were implemented and published. SEO improvements may take time to appear in search performance data.
GETTING MORE FROM THESE PROMPTS
What You Need to Get Better Results From These Prompts
ChatGPT can analyze supplied information and accessible public pages, but it cannot automatically access every private SEO account. The quality of what you get back depends largely on the quality of what you provide.
Google Search Console provides actual Google search performance data—real impressions, clicks, and average positions for the queries your site appears for. It’s one of the most reliable free SEO data sources available.
Google PageSpeed Insights can help you understand how your pages perform on mobile and desktop, including Core Web Vitals metrics that affect both user experience and search rankings.
Screaming Frog (or a similar technical crawling tool) can provide evidence about your website’s structure, redirects, broken links, and other technical details that are difficult to assess manually.
Keyword research tools provide estimated volumes and competitive metrics that can help you prioritize which topics to pursue first.
Always verify important recommendations before making website changes. SEO results are not guaranteed, and no tool—AI or otherwise—can promise specific rankings or traffic outcomes.
Need Help Turning SEO Insights Into Results?
These prompts can help you identify opportunities, but knowing what to prioritize and how to implement changes is just as important. If you'd like help improving your website's visibility and performance, let's talk.
Want More Practical SEO and Website Guidance?
Explore the full resource library for clear, practical guides on websites, lead generation, follow-up, customer systems, and more.