Most business owners know that it’s important to have a web presence. One of the top questions I get asked is “How Long Does It Take To Build A Landing Page?”. This is a great question that doesn’t have an easy answer without some additional thought. First, we should define what the owner is looking for:
What Is A Landing Page?
A landing page may be stand-alone or it may be part of a website. However, the landing page is usually not the full website. From a business standpoint, a website typically contains a lot of content (posts and pages) that describe the business and the employees. The website will often have an online store (or some other kind of ecommerce). All of these components are described on the website in multiple pages and posts.
A Landing page on the other hand is much more focused. The landing page is usually designed to accomplish one goal: Capture a lead, sell a specific service or product. A typical landing page won’t have a lot of options. The visitor hits the page and is presented with a specific offer, they have one single option – either take the offer (Purchase, optin etc.) or leave the site.
Landing pages are rarely designed for search engines (ie. they are NOT search engine optimized), the traffic that hits a landing page is very often paid traffic. Google adwords or Facebook paid ads are places that often supply traffic to landing pages.
Now that we have a better idea of what a landing page is, we should consider cost…
how much does it cost to build a landing?
A good quality landing page can be a big money maker. The landing page needs to communicate the offer clearly and in a way that pushes people to take the desired action. Since, good quality, paid traffic is expensive, a well converting landing page is crucial to your success. It pays to hire a designer with a proven track record to help you develop the page and the copy. It’s not uncommon for an experienced landing page developer to charge upwards of $1,000 to conceptualize and create the page and all of the components that are part of it.
Not ready for a professional landing page creator yet? The DIY approach can work since you are probably already intimately involved with the product or service you are selling. Using a good page builder (like Elementor) will be big help in building the page. A few tips:
- Landing pages are focused on a specific goal, if purchased traffic is involved, the goal is almost often to get the optin not make the sale.
- Landing pages usually start with a benefit rich statement and a strong “call to action”
- Everything on the landing page must support the action you want the visitor to take.
- The Landing page should never contain links to other pages on your site – keep the visitor focused on the action you want them to take.
- Always be testing. This is especially true if you traffic source is paid, you should always be randomly displaying two or more pages to your visitors and tracking which page converts better.
So, in answer to the original question: “How Long Does It Take To Build A Landing Page“. There is no correct answer. The landing page development is on-going since you’ll be testing every iteration of the page that you develop.
Hope this help you develop and deploy your next landing page.